Video on Instagram Ad format · Video Ad
About Video on Instagram
Instagram video ads work by showing short video clips to users as they scroll through their feeds, watch Stories, or browse other parts of the platform. These ads can be created by businesses to promote products, services, or messages in a more engaging way. Instagram uses targeting tools to show the video to specific audiences based on their interests, behaviours, and demographics. If users find the video interesting, they can click on it to learn more, visit a website, or take another action.
Video ads on Instagram let you tell your story with motion and sound. We help plan the audience, format and duration so your video reaches the right viewers and delivers measurable views.
Execution Details
Campaign Details
| Format | Video in platform-supported ratios and lengths |
|---|---|
| Targeting | Audience options available on Instagram |
| Buying Model | As per the platform (for example CPV or CPM) |
| Creative | Video specifications shared before production |
| Reporting | Views, completion and engagement summary |
What We Need From You
- Video file or a brief to produce one
- Landing page or call to action
- Target audience and location
- Budget and campaign dates
How It Works
Share Campaign Brief
Tell us your goal, audience, budget and timeline.
Plan & Creative
We plan targeting and confirm the ad creatives.
Launch
The campaign is set up and goes live on Instagram.
Report
Performance results are shared with you.
Video FAQs
Frequently asked questions about Video (Instagram).
Shorter videos usually perform better. We suggest durations suited to Instagram.
We can discuss creative support along with the campaign.
Views, completion rates and engagement metrics in your report.
