Video on Snapchat Ad format · Video Ad
About Video on Snapchat
Video ads on Snapchat are full-screen, vertical videos that appear between Stories or in the Discover section. They automatically play with sound, creating an engaging experience. Users can swipe up on the ad to take actions like visiting a website, downloading an app, or watching a longer video. These ads are short and designed for mobile, making them perfect for capturing quick attention. Advertisers can target specific audiences based on age, interests to ensure the ads reach the right people.
Video ads on Snapchat let you tell your story with motion and sound. We help plan the audience, format and duration so your video reaches the right viewers and delivers measurable views.
Execution Details
Campaign Details
| Format | Video in platform-supported ratios and lengths |
|---|---|
| Targeting | Audience options available on Snapchat |
| Buying Model | As per the platform (for example CPV or CPM) |
| Creative | Video specifications shared before production |
| Reporting | Views, completion and engagement summary |
What We Need From You
- Video file or a brief to produce one
- Landing page or call to action
- Target audience and location
- Budget and campaign dates
How It Works
Share Campaign Brief
Tell us your goal, audience, budget and timeline.
Plan & Creative
We plan targeting and confirm the ad creatives.
Launch
The campaign is set up and goes live on Snapchat.
Report
Performance results are shared with you.
Video FAQs
Frequently asked questions about Video (Snapchat).
Shorter videos usually perform better. We suggest durations suited to Snapchat.
We can discuss creative support along with the campaign.
Views, completion rates and engagement metrics in your report.
