Lead Generation Banner on Facebook Ad format · Lead Ad / Banner
About Lead Generation Banner on Facebook
Facebook lead generation ads offer two types of call-to-action (CTA) options to help businesses connect with potential customers. The first option, Meta Form, allows businesses to collect user information like names, email addresses, or phone numbers directly on the Facebook platform using a pre-filled form, making it quick and easy for users to submit their details. The second option, Click-to-Website Link, directs users to the business's landing page, where they can provide their details, such as name, email address, and phone number.
Lead generation ads on Facebook are built to collect enquiries instead of only clicks. We set up the call to action, form fields and audience so you receive useful leads you can follow up quickly.
Execution Details
Campaign Details
| Format | Banner with lead form or call-to-action options |
|---|---|
| Lead Fields | Name, contact details and custom questions |
| Targeting | Audience options available on Facebook |
| Delivery | Leads shared in an agreed format |
| Reporting | Lead count, cost per lead and campaign summary |
What We Need From You
- Offer and ad creative
- Form fields you need
- Target audience and location
- Where leads should be sent
How It Works
Share Campaign Brief
Tell us your goal, audience, budget and timeline.
Plan & Creative
We plan targeting and confirm the ad creatives.
Launch
The campaign is set up and goes live on Facebook.
Report
Performance results are shared with you.
Lead Generation Banner FAQs
Frequently asked questions about Lead Generation Banner (Facebook).
Leads are shared with you in an agreed format such as a sheet or CRM export.
Yes. Custom questions can be added within platform limits.
As soon as possible. Quick follow-up improves conversions.
